art of fruit

i went to an eco friedly event a few days ago, and bought a japanese orange fruit from one of the organic stalls.
i don't like citrus fruits though the salesperson said "this is the sweet one", but actually not. ...so i made marmalade by the fruit.
it took a bit of time though the taste of the jam is very soft and tasty bitter. mmm i would be into food creation!


One and one make two, two and one make three

Numbers of petal make a beautiful flower.
Yes, a tiny action links to the next thing, and small things would be the big good outcome.


Typography and タイポグラフィ

I work in a web design studio in Tokyo now. I do graphic design there and just sadly realised how I am useless.
I did typo in uni but I don't know anything about its system even basic knowledge. Shameful!
Anyway. I just found out the difference between English typo and Japanese one.

Let's talk about English one for the first.
I see English typo as objects. I don't read the content of articles much, just reading head copies and I get small information.
So it is mush easy to arrange the layout than Japanese one.
The English alphabet has just 26 letters, and this small numbers have actually huge diversity and possibility.
The beautiful and perfect figure of alphabet is freedom. It changes its shape to anything.
The English alphabet is simple, therefore the meaning of the word--which is constructed by alphabet--would be the most important element in typography.

Next is Japanese typo.
Japanese letters are difficult to compose, I feel.
basically Japanese has three alphabets, 50 letters each in KATAKANA and HIRAGANA and also countless chinese characters...
Therefore it is almost impossible to make new font by ourselves and quite tiny numbers of fonts are installed in computer.
KATAKANA has very smooth shape but KATAKANA is solid. Chinese character is very complicated and chaos. Also It gives serious image to readers. So....three different alphabets are too much characteristic.
Personally I feel handwriting is the best for Japanese typo. Especially elderly people's. Their traditional writings are very beautiful and emotional. I think this is kind of the answer for Japanese typo as the emotional language.

Typography is mysterious. Old-fashion but modern and contemporary.
It has wide range of its history with traditional method, but still gives fresh air in the graphic design area.
Words gives imagination without visible images. It actually requires us to have imagination by ourselves.
So I love typo and never get bored!


JS's new website has been launched

I join a design group called "jestsquip" which was established in 2003 by friends and myself.
We have been making handmade bags and small stuffs and selling on our own website.
After moving in London, I couldn't join such much, but I'm back now and we will start new projects at js (this is the new name!).

We will join in Design festival in May to exhibit new works and also to celebrate for the re-establishment as js!

check below the new website!