YOU

"Y"
時には価値観が異なる
You sometimes have different notion from mine.

"O"
関係性が堂々巡り
Our relationship is always in circle.

"U"
意見や態度が一方的な時もある
Unfortunately you sometimes just give one-sided perspective and idea.

"YOU"
でもいないと困る
but you are dispensable.

Typography and タイポグラフィ

I work in a web design studio in Tokyo now. I do graphic design there and just sadly realised how I am useless.
I did typo in uni but I don't know anything about its system even basic knowledge. Shameful!
Anyway. I just found out the difference between English typo and Japanese one.


Let's talk about English one for the first.
I see English typo as objects. I don't read the content of articles much, just reading head copies and I get small information.
So it is mush easy to arrange the layout than Japanese one.
The English alphabet has just 26 letters, and this small numbers have actually huge diversity and possibility.
The beautiful and perfect figure of alphabet is freedom. It changes its shape to anything.
The English alphabet is simple, therefore the meaning of the word--which is constructed by alphabet--would be the most important element in typography.


Next is Japanese typo.
Japanese letters are difficult to compose, I feel.
basically Japanese has three alphabets, 50 letters each in KATAKANA and HIRAGANA and also countless chinese characters...
Therefore it is almost impossible to make new font by ourselves and quite tiny numbers of fonts are installed in computer.
KATAKANA has very smooth shape but KATAKANA is solid. Chinese character is very complicated and chaos. Also It gives serious image to readers. So....three different alphabets are too much characteristic.
Personally I feel handwriting is the best for Japanese typo. Especially elderly people's. Their traditional writings are very beautiful and emotional. I think this is kind of the answer for Japanese typo as the emotional language.


Typography is mysterious. Old-fashion but modern and contemporary.
It has wide range of its history with traditional method, but still gives fresh air in the graphic design area.
Words gives imagination without visible images. It actually requires us to have imagination by ourselves.
So I love typo and never get bored!

My name is, 2

I did shooting of my typo work at home.
I made the typography with multi colour which is just filled randomly, and it became like showing my personality.
I just thought this is like my room.
I think your personal space (room, studio etc,.) reflects your personality and character like a mirror.
My room is full of my favourite things and it's obviously in multicolour as you see the pictures of the room.
Anyway it's cosy for me!

gooooooooood and bad bad bad bad....

Good type and Bad type (2008)

This project is designing Good type and Bad type.
My point of view of good type is...
should be simple, easy to deliver information to viewer, and playful/humorous. (As enjoyment is vital for our lives)
Bad type should have obscurity and disgust. Lack of communication is the worst thing for designing, i think.
While in designing, I focused on the sounds that the words themselves have.

I tried to make good type work with small enjoyment. When you open the folding paper little by littel, "good" part would be longer. it is like sound of "gooooooood" and it makes people feel better than bad.
My bad type work is full of bad logos. It's hard to look at for long time, and people would feel bad when they are surrounded by countless bad.
People would be positive and also negative by words, this is the magic of words have.

My name is,

Typography/2009

When I look at myself, I feel I am made of countless materials. DNA, gene, other chemical elements, memories, emotion, favourite things,

talent, experiences, character, identity and etc,.

These each thing is vital to talk about who I am and what myself is, and they all elements have diffenrnt colour and shape that I made and painted in my life.

My name is Aki Makita, and I can write it as 牧田亜希 in chinese character. I made the typography for myself.

Alfavet is basicaly simple and symbol. Firstly, I made minimal typoface for my name, and painted out the empty spaces by multi colours. It became like mosaic art. I love it.

Through the process to make it, I felt it is just like our lives themselves. When we are born, we have nothing, we just have a name and sex and we were white. But as we walk in our own lives, we will see and experience many things and gain sense of values.

Then I would like to ask you, what is your colour?